SPLODE SODA! Truth in advertising writ large
Before we get started, take a look at THIS....
http://www.youtube.com/watch?v=WvCH6lzjmgQ
I tip my hat to the producers. Funny, satirical, well produced, and actually getting its message across. I wish we at Peeled Snacks had money to produce a similar satire of chip commercials. Here's my pitch, in case any big advertising agency are reading....
So we've got a suburban house party on "football Sunday", with happy fans and families getting ready for the game. Some classic, upbeat 60s frat tune plays over the scene. A few people, guys AND girls, are throwing around a football in the backyard, and the host and hostess are passing around "Swellers", the latest potato crisp craze. The camera work is in the choppy style so very vogue of late.
So the party starts snacking, happily biting into the crisps, maybe some with dips, some just plain. But every time the camera cuts to a party-goer, he/she is a little fatter, a little uglier. The football game turns sour as catches keep getting missed, and players get so tired that they have to sit down from exhaustion. Someone has a heart-attack on the lawn. All the other players look at the camera, and scroll reads, "Eat better food".
MAN do I wish Peeled Snacks had a larger advertising budget. People need to know just how terrible the majority of their food is. And Peeled Snacks, my friends, is actually really good stuff.
And GREAT on Football Sunday.
Happy Snacking,
Ian K, Peeled Skinny
