2008 is shaping up to be a great year here at Peeled Snacks- that Picks line is doing gang-buster business, distributors are knocking at our doors, airlines want to serve us in-flight, and even the big-box stores see Peeled Snacks as a great catch.  Yes, 2008 will be the year where our see-saw goes from "please SEE" territory to "oh YEAH, I SAW it and I LOVED it" territory.

But the question remains, just where is it that people need SNACKS?

This year we've been offered a whole host of new options in terms of outlets where we can sell Peeled Snacks- they've traditionally been offered in grab-and-go locations like airports, convenience stores, tourist destinations, hotel lobbies, and the like.  But now, with the success of the Picks, we've been offered the ability to sell into totally different kinds of stores, like groceries, pharmacies, and big box stores.  Flattering, no?

But does it make SENSE?  And by "sense" what I mean really is "cents", because that's the only kind of "sense" that anyone cares about in a free-market economy.  Our snacks are really designed to be an IMPULSE buy, and picked up when you haven't really thought ahead.  They are, frankly, designed to be the smartest, best impulse buy EVER, but an rash decision, for sure.

Thing is, grocery stores are where people generally plot their week's eating, not where they pick up a quick snack.  And while pharmacies might be a place where a lot of people do pick up snacks, it's not generally enough volume to really set the night on fire with all the money we can now afford to burn.  While being approached by airlines is flattering, those people have NO money, and don't give a rat's wardrobe about high-quality snacks.

Success isn't accidental or wanton.  It takes careful navigation.  It takes concientious decision-making.  We're a rock-star company, for sure, but even rock-star companies need to pick whether they're a hair-band or a boy-band or an a capella barber-shop quartet or a alternative Canadian music cooperative.  Right now we're trying to figure out where we DON'T want to be as much as where we do.