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July 27, 2007

The Farm Bill Arrives

Look through your cupboard and your fridge.  Wander the aisles of your grocery store and Kwiki-Mart.  Check out the goodies displayed at your school or work cafeteria.  Now think about your body- how 90% of its particles have been created THIS YEAR by what you've put into your belly.  All of that- all that food, all those groceries, all those molecules in your body... are at stake right now on Capitol Hill.

The New Farm, the New Power Plant 

The Farm Bill, as Michael Pollan wisely pointed out, isn't really a "Farm" bill anymore.  It's a "Food Bill", since about a quarter of it has anything to do with farms.  Much attention goes to subsidies for food industrialization, and large swathes cover land zoning.  This year (or 5th year- it comes up every 5 years), the "Farm Bill" becomes an "Energy Bill", as its pages decide the fate of American Ethanol production.

A great deal of our country's population gets its energy from corn, since corn syrup (long subsidized through the "Farm Bill" winds up in just about everything.  Lately, though, more than bellies rely upon corn for replenishment.  As ethanol production ramps up, towns across the plain states are turning from future-ghost towns to new-fangled boom towns, with ethanol processing plants popping up in the strangest locations (like in the picture above, found in Eastern South Dakota).

Corn as a food-stuff barely suffices within the definition of "food" (and surely asserts "Food" as a four-letter-word), and thus far as a fuel source it offers a pale substitute (literally and figuratively) to oil- currently it takes one-and-a-quarter gallons of gasoline to make one gallon of ethanol.  The ease with which massive agricultural firms grow it en-mass insures that, on top of its other failings, corn also acts as an environmental blight, spoiling soil and tainting water supplies.

And now, courtesy of the potential switch in the food bill from subsidizing corn-as-food to subsidizing it as oil, the price for that nasty grain has doubled in the past three months, up-ending big food manufacturers, increasing the cost of food, and causing even more farmers to get on the corn-growing bandwagon.  All for something that offers no nutrition, and actually burns more energy than it offers up.

I have to hope that the price increase in corn at least has a trickle-down effect in the American diet.  Hopefully, all those cheezy-poof manufacturers will soon have to shirk their long addiction to crappy corn additives, and get back to using, you know, "Food".  Corn isn't going away any time soon, thanks to the oil option, but at the very least I can hope that people stop eating that crap.

Yes, I call corn "crap".  Just like I'd call a spade a spade, or a rabbit a rabbit.  Or a "Farm Bill" a "Food Bill".

-Ian K, Peeled Skinny

 


July 19, 2007

The Power of Dried Fruit

Here's a Blog entry from Peeled Snacks Summer Intern Extraordinaire, Amanda Arrington....

Before I started my internship at Peeled Snacks, I had no idea what to expect. In fact, I wasn’t even sure how much I liked dried fruit and nuts. I guess for a long time, I had a very poor Image of Amanda misconception of what dried fruit is. I had no idea that most fruit could be dried and preserved in various ways to maintain its flavor for easier snacking. My experience of it was limited with hard, crunchy banana chips and malodorous prunes. I was, in fact, basically ignorant about all of the wonderful ways in which dried fruit could be quite satisfying.

Let’s just say ever since my first day at Peeled Snacks, I have had the opportunity to try almost every kind of dried fruit possible, including sugar coated, dried potatoes -Yuck! Let me assure you that dried potatoes are not a Peeled Snacks product, simply an endeavor for us to experiment with the many possibilities of dried produce. However, I have become a huge Bing Bing Cherry fan. Who knew dried apples, cherries, and peaches were so good? I guess Noha and Ian did, but I plead ignorance or I would have been eating this stuff a long time ago. 

My time at Peeled Snacks, however, has consisted of a lot more than just eating the countless varieties of dried fruit. Last week the duties of a Peeled Snacks’ intern took me to the Fancy Food Show, where eating became a new kind of sport. I had the opportunity to walk around and the taste the infinite assortment of specialty food from premium olive oil to what can be described as designer marshmallows. Even amid all these choices, finding good food remained a challenge. And by good food, I mean something equally nutritious, satisfying, and flavorful. Every variety of cheese ever made from just about every country made an appearance at the show. There was soup, sugary beverages, chocolates, more chocolates, cakes, sugar free cakes, pickles, cookies, salsa, and pastry puffs. Anything you can imagine seemed to find its way to the Fancy Food Show. The event was spectacle for entrepreneurs, retailers, distributors, and just general foodies. 

The Peeled Snacks team debuted its new line of 100% natural, single serving dried fruit and nuts, Fruit Picks + Nut Picks, at the Fancy Food Show. I can assure you the pine-4-Pineapple, my favorite Picks flavor, as well as the other Picks varieties, are just as tasty as the Bing Bing Cherry. By the time most people stopped at the Peeled Snacks booth, they felt so over laden with sugary indulgences and sinful pleasures. “Finally something healthy!” they would exclaim. I loved watching peoples’ skeptical faces light up with delight after they tasted the Peeled Snacks’ new pineapple from the Picks line. I guess I am not the only uninformed one when it comes to dried fruit. “This actually tastes like pineapple and its sooo juicy!” most people would exclaim surprised, quickly picking up another piece to munch on.

Even a week later, I am still recovering from the massive quantities of food I consumed at the show. Things have been crazy at the Peeled Snacks’ World Headquarters, as we have been following up after the show and making big things happen. As my time at Peeled Snacks begins to culminate, I realize I have gained a lot of knowledge about the food industry in general, as well a liking of dried fruit – besides sweetened, dried potato that is! 

July 11, 2007

The Fancy Food Show: Peeled Snacks Arrives!

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PHEW!!!  3 days spent underground at New York's Javits Center for the Summer Fancy Food Show will make even your toughest blogger go rather loopy.  It's been a doozy of a few days in the Peeled Snacks world, what with the debut of our new secret weapon (the PICKS line, no longer secret), the opening of Whole Foods Markets to our tasty snacks, and the execution of the Food World's most dangerous Bureaucrat.  But first things first....

Just a refresher course for the un-initiated- The Fancy Food Show gathers together hundreds if not thousands of manufacturers, trade associates, chefs, salesmen, and other food people under one roof (the Javits Center roof, that is) and lets them present, sell, and schmooze with whoever walks by.  Peeled Snacks exhibited for the 3rd time, which means that we're head-strong enough to put up with this trickiest of industries...

Allow me to first say that I'm SOOO glad that Peeled Snacks does what it does.  NO other companies were taking the Peeled Snacks route to glory at the Fancy Food Show, and shockingly few bothered to offer "healthy" anything.  We stand out in a field full of fattening gunk, functional "food", and "Old World" delicacies.  Not that there's anything wrong with Old World delicacies, particularly since they really make us look good.

While at the show, I tried to spot trends, I  tried to spot the next big thing, and I tried to see what was on the way out.  Goji Berries?  Not actually changing the world.  Red Bull Knock-0ffs?  A DANGEROUSLY crowded field.  Tea?  Thank HEAVENS we're not in Tea!!!  There's just too many good companies fighting in that arena.  Many of them I'm friendly with and like a lot.  But not all will make it.

I don't particularly like to boast, but I'm going to anyway.  Peeled Snacks ROCKS.  We have a novel product in its uniqueness, we offer something healthy and convenient, and we're doing it tastefully and with panache.  Damn, it's good to be part of Peeled Snacks.

It's even better to not hold the position of head of the Chinese version of the FDA.  OUCH!!!! 

July 05, 2007

Junk-Food: an American Tradition

Last week I took an emergency vacation with my enormous extended family to "The Beach".  "Which beach?", you might ask, though the question hardly matters- American beaches, from Santa Cruz California to Cape Cod, Massachusetts, all share some keen defining qualities that make them all kin- sand, souvineer shops, cheesy rides, sun burn, and VERY, VERY BAD FOOD....

Ocean City, MD, one heck of a time.... 

We here at Peeled Snacks World Headquarters generally keep fairly healthy diets- our breakfasts are loaded with fiber, our lunches full of veggies, and our dinners splendid balances of meats, grains, and still more veggies.  So you might think that we'd sscorn the vittles available at American beaches- we'd turn down the funnel cake and the fries, spurn the ice cream, forgoe the fudge.... But no, this time at the beach, I ate ALL that stuff, and then some!

First it was Thrasher's French Fries, followed by corn-syrup filled soda, greasy pizza ("I'd like a large pizza, extra grease, please"), and then topped off with the ubiquitous funnel cake.  Round that out with a raid on the local candy store, and I managed to do truly terrible things to my body, as well as the bodies of my cousins and nephews and niece.

But MAN did it score me some "Uncle Points"!  My family never lets any of those kids eat ANY of that crap, and while I did spend the week loading them up with Peeled Snacks, the little side-trip to junk-food city made everybody feel, well, more "American".  Indeed, "Junk-Food" is an American tradition, and one that I won't bother to criticize.  I'll just say that the 4th of July is an American tradition too, but we only dabble in that one but once a year....

So next Sunday evening, the whole Peeled Snacks crew, along with our buddies from Fizzy Lizzy, Rick's Picks, and Maya Kaimal, are hosting a Happy Hour to usher in this year's "NASFT Fancy Food Show".  We're getting together Sunday night at Hell's Kitchen's "Hallo Berlin", located at 44th and 10th Avenue.  Come meet the team, if you're game, and we'll load you up with Beer and Red Cabbage!


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